Community sentiment

Listening and developing

Understanding community sentiment is fundamental to prioritising your communications and recognising how they will be received.

Regular community sentiment analysis also enables you to evaluate the reach and effectiveness of your communications programme.

Benefits of community sentiment analysis

• Informs your understanding of the communications environment you are operating in.
• Provides you with a fundamental understanding of the issues of priority in your local communities
• Provides you with insight on key topics
• Helps you with early identification of trouble spots and potential conflict

Institutional Mapping

TCCS can perform an in-depth analysis of how communities local to your site are organised and represented. We will explore the relevance and leadership of local institutions in these communities, including opportunities in areas lacking formalised institutional structures or leadership.